The Designer



Beth Radzin Swanson wasn't a little girl who dreamed of designing. She didn't go to fashion school. She has spent over 20 years in marketing and advertising. At 42, after having lost both her parents, she found herself needing a new purpose.


 Always, having a love of fashion and music, Beth wanted to create something truly original. "Fashion and music have always been a major part of my identity and a way to express myself. The journey of this brand is constantly revealing itself. These bags have become a product and a vehicle. They are allowing me to do creative things with creative people (all over the world).That's what I'm really passionate about." - Beth