Ikon London Apparel Runway Show- Miss USSR UK with Phomaz handbag


Joe Alvarez, our favourite judge and celebrity photographer, presents his outstanding clothing brand at our Grand Opening.

Ikon London Apparel is a new bespoke unisex clothing brand founded by renown celebrity photographer Joe Alvarez.
The debut collection was launched in collaboration with designer Innocent Messy.
The collection represents everything about British subcultures, fashion and lifestyle. Joe wanted designs that are cool, edgy and unique. His idea to use black denim and red lining has become IKON London Apparel's signature. IKON Apparel jackets are custom made in England.